The media industry impacts the public discourse like no other. Today, the media industry extends far beyond television, radio, and newspapers.
According to eMarketer, U.S. adults spend 12 hours per day consuming media. They spend nearly half that time (5 hours and 50 minutes, on average) watching media on digital platforms over the internet, most of it via mobile devices.
Still, traditional media (and television, in particular) remain a powerful force, with advertisers still spending over $178 billion on TV alone, according to MAGNA. However, ad spend on digital platforms is expected to outpace TV by $164.2 billion by 2022.
It's important to note that while digital advertising is expected to exceed ad spend on broadcast, TV is still projected to continue to earn very healthy revenues. At worst, MAGNA projects that TV revenues will, at worst, remain flat through 2022 and, at best, trend slightly upward, as they have been doing since 2000.
Work with Us
Between digital and traditional media, ad spend is quickly approaching half a trillion dollars. We help our clients advocate or policies that help ensure that women and people of color earn a much larger share of that pie on both platforms. This means advocating for:
The preservation and reinstatement of media ownership rules that were set to encourage ownership of radio and tv stations by women and people of color.
Policies, like Title II-style net neutrality rules, that keep entry barriers to digital low.
Antitrust policies that support stakeholders with open platforms that encourage creativity and entrepreneurship over the mere consumption of media content.